BEACON Associates


It is necessary to efficiently and effectively carry out various tasks in planning and executing entry plans to succeed in new markets. We realize these tasks with abundant experience and network and contribute to the success in new market.




Market Assessment & Planning

  • We carry out quick and accurate market assessment. We assess market size, competitive situation, distribution structure, market trend etc. and support the construction of optimum market entry plan.
  • It is not only possible to provide detailed market research reports but it is also possible to set up meetings with potential customers and partner candidates and you can ascertain the results of market search/analysis and improve the accuracy of the market entry plan by Face to Face conversations with these customers and distribution partner candidates.
  • You can enter the Japanese market and have a definite design in hand for expanding your business through comprehensive market assessment and planning.

Partner Development

  • We help you to develop strategic partners to broadly cover distribution channels in target markets and maximize sales.
  • It is possible to approach most appropriate contacts in a wide spectrum of industrial fields with the database of business development personnel and decision makers in each industry field that has been built over many years.
  • We not only approach from the database of existing contacts but also have a structured approach method for reaching completely new contacts if necessary and have many past records.

Sales Representation

  • We provide sales representation services to help foreign companies entering the Japanese and Taiwanese markets.
    • Listing prospective customers
    • Market compatibility of products / services, confirmation of degree of interest
    • Selection of prospective customers with high priority
    • Setting of appointments
    • Confirmation of requirements, competition situation, evaluation process
    • Hearing of budget, term, organization, decision making structure
    • Information provision and adjustment to fill differences with requirements
    • Consensus formation of business scope
    • Support for purchase contract negotiation
    • Continuous project management and provision of historical records

Local Representative

  • When overseas enterprises enter Japan, there are many cases where the presence of a local office is confirmed for measuring the strength of commitment into the Japanese market.
  • We provide comprehensive services to solve this problem in Japan from both, legal aspect and personnel affairs aspect. The client need not prepare an office or telephone and can use us as a local representative immediately.
  • Though overseas businesses are often exposed to the pressure of finding an establishment of locally incorporated company, it is not late to establish a corporation after acquiring certain confidence in new markets.

Other services

  • Market research (in-depth interview, group interview, online survey, others)
  • Competitive Research / Competitive Intelligence
  • Corporation establishment
  • Product localization support
  • Online Marketing
    • Home-Page production and management
    • Localization
    • Social media marketing
    • EC site operation (Amazon, Rakuten and others)

We also provide the above services to overseas consulting firms and market research firms of many alliance partners.

Track Record

Market assessment

IT: Network security, computer security, data management platform, mobile application, online learning service
Electronics: wearable camera, home IoT equipment, mobile phone peripheral equipment
Food / Beverage: High-grade foods, alcoholic beverages

Partner development

IT: Software development, network security, computer security, data management platform
Food drinks: high-grade foods, alcoholic beverages
Travel / Tourism: Accommodation, Culinary School
Fashion: Jewelry Brand

Sales representation

IT: Software development, network security, computer security, data management platform, biometric solution
Electronics: Toy robot
Food / beverages: high-grade foods, alcoholic beverages, packaging materials
Government agency: Attract business investment
Travel / Tourism: Accommodation, Culinary School

Local representative

Food: Packaging material
IT: Network security, computer security, data management platform, Internet service

Market / Competitive Research

IT: Public cloud service, mobile application, online learning application, online hotel reservation service
Medical: law regulation, case count statistical survey, medical equipment
Finance: Life insurance, asset management company


Emmanuel Roux / COO / EURO STICKS SAS / France
Shin and its organization prepare several clients visits, those were perfectly organized as we could talk directly to the right people of each organization with the right level of decision power. All contacts were relevant and several opened opportunities in Japan. Shin is perfectly aware of cultural differences and briefed us so we can engage with clients discussion respecting local habits. He also offered advices during meetings. I absolutely recommend his organization.

Raili Somelar /Export Manager / Tanel Veenre Jewellery / Estonia
Very professional, accurate and trustworthy. Would recommend his services either to IT company or for design promotions.

Casey Wilms / Director, Product Management / Online video service company / U.S.
Shin and Beacon provided us with a deep knowledge of business development in Japan, supporting our continued business by helping us build relationships with some of the most important brands in Japan.

Antony Ford / Business Development Japan / Kromek plc / UK
We developed a great partnership with Beacon Associates, their step by step guidance and support allowed us to quickly perform a customer survey for a new product development.

COO / Healthcare Research Consultancy firm / UK
I worked we Shin in a number of occasions in the last 5 years and we have always been very satisfied. He is reliable, fast responsive, focused and detailed oriented. He had to research healthcare related information regarding surgical procedure coding and volumes as well as recruit and interview Key Opinion Leaders in the Japanese Healthcare System. He takes proud in his work and always made sure to reach the objective and deliver high quality results.

Research Manager / Market Research firm / Singapore
Beacon Associates/Shin has been a great partner for us in Japan due to his wide business expertise and network in the Japan market. Highly recommend his services.

Ankit Bhandari / VP–Investments / US Freedom Capital / India
It was a pleasure working with Shinichi-san on our B2B delegations to Tokyo. He was professional, courteous and was instrumental in our understanding of the Japanese market. We highly recommend working with Beacon for their professionalism and integrity.

Anandsagar Shiralkar / CEO / FTB Communications / India
BEACON Associates provided consultancy to FTB Communications Pvt. Ltd. to expand the business in Japan. Shin did thorough preliminary research and produced a very detailed research report with facts about various aspects of entering the Japanese market.
We were delighted to see the way services were critically and objectively assessed and challenged. I have also introduced his services to several of my clients. And I look forward to having an association with BECON Associates in coming years!

Janette Lavares / Head of Partner Engagement / Cogencia / Philippines
As Head of Partner Engagement, I deal with consultants and various contractors from around the globe. For Japan research requirements, Mr Shinichi Murakami of Beacon Associates has helped us accomplish our goals and objectives because of his efficiency and timely delivery of reports. Mr Murakami is an honest worker, very cooperative and promptly responds to follow ups. As a result, we gain repeat business. We are always looking forward to new collaborations with Shin-san.